Google Penguin 4.0 Update: What You Need to Know
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename for an algorithm that is developed by Google’s webmasters that enforces Google’s Webmaster Guidelines and punishes the websites that don’t comply. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. This is enforced when websites use black hat SEO techniques to violate Google’s Webmaster Guidelines, and these are manipulating deliberately the search engine indexes of their websites in order to make their search engine rankings go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.
Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques that the former isn’t able to detect. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.
Google Penguin has been around for roughly 2 years, specifically being released in September of 2012, and has released about 7 updates all in all periodically, having released the latest one after a 2 year wait. The latest one, Google Penguin 7, otherwise known as Google Penguin 4.0 was released this September 23, 2016 and includes many major updates.
Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. After Google Penguin 4.0 evaluates a site, the changes set in effect will now take effect visibly faster, and will subsequently take effect in a much shorter time than before. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.
So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.