The search for a Miss Cambridgeshire who could represent England on the world stage is on for the first time in years.
Gorgeous girls aged 17 to 24 are being invited to grab their hairspray and go head to head for a spot in the Miss England grand final.
Scouts will be sussing out the local entrants in the coming weeks and women who think they have got what it takes can also apply online.
Claire Chapman, managing director of the Highfield Event Group, based in Burwell, said: “We really want to find from our area a role model who will go on and be successful whether in modelling, in TV, in acting or whatever it may be.”
A local heat has not been held in the area for some time – but budding beauty queens are already lining up to compete.
Between 100 and 150 lovelies are expected to slip on their glad rags for a shot at the title based on the response to the local contest so far.
But Claire said the competition would not see girls lining up in their high heels and bikinis.
Instead, the emphasis of the rounds in the Miss Cambridgeshire contest will be on things the girls would do day-to-day, like going to the races.
The competitors will be auditioned and whittled down to 20 finalists.
The coronation of Miss Cambridgeshire will take place at the glitzy Miss England White Tie and Diamonds Charity Ball at the Polo Club at the Granary Estates in Newmarket on Saturday, October 20.
A donation from ticket sales, sponsorship and fundraising will be made to Beauty with a Purpose, Miss England’s official charity which helps disadvantaged children across the world.
Guests at the event – whose dress code is “debonair” – will be treated to a three-course meal, a champagne reception and an after party.
For more information, visit www.whitetieanddiamonds.co.uk from tomorrow.